The conference room is important because your potential hires, potential customers, and potential investors will all likely spend time with you in there. Think about annoyances from past conference rooms, like awkward moments trying to connect to the projector, and try to fix them. It's not about making the room expensive to impress people, it's about making it functional so you can focus on hospitality and the important meeting you're about to have. Set it up, and forget about it.
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