If you work on a consumer tech company you have probably heard, or used, the argument that SXSW was a huge part of catapulting Twitter to massive adoption. This is just not true. By the time that event took place Twitter was well on its way with tons of traction. The echo chamber offers a powerful drug, but it is no substitute for the real thing.
**Take your consumer tech company to SXSW when it has product market fit and show off like a boss!**
I'm not saying no founders should attend SXSW, I think it is massively valuable when you know what deals you are trying to do, have validated that your product is something millions of people want, and need a showcase to beat your chest and make it count. That's why Twilio rocks SXSW each year.
But if you are an early stage startup founder of a consumer startup with no customers, or an enterprise startup with no revenue, wondering whether you'll hit the metrics you need to raise a Series A before you run out of money, then you don't belong at this event. Get back to work.