This was the original bible for networked societies and its impacts on brands. The guidance still holds true today, even though the techniques have changed, the spirit is still the same: treat customers like humans, talk to them openly and honestly.
No we're not talking about multi-level marketing here. Rather, Minto walks through how customers process information about your company and industry. Once you think from their perspective, you realize you need to explain things in a totally different way. This is the best book on communication I've ever seen.
This blog post from Twilio covers how to write a press release on a shoestring budget. There's a surprisingly simple formula that most all tech stories have, and if you cover the key ingredients you'll be miles ahead of your competition.
Calacanis does a great job breaking down what's really behind big successes. Turns out you need to get your hands dirty and be everywhere. Things that appear to be overnight successes are actually years in the making, because people were hustling.