This was the original bible for networked societies and its impacts on brands. The guidance still holds true today, even though the techniques have changed, the spirit is still the same: treat customers like humans, talk to them openly and honestly.
This conference talk lifts the veil on how the press evaluates stories that are pitched to them. Hear what it takes to get their attention and how to frame your company once you have it.
No we're not talking about multi-level marketing here. Rather, Minto walks through how customers process information about your company and industry. Once you think from their perspective, you realize you need to explain things in a totally different way. This is the best book on communication I've ever seen.
This blog post from Twilio covers how to write a press release on a shoestring budget. There's a surprisingly simple formula that most all tech stories have, and if you cover the key ingredients you'll be miles ahead of your competition.
One of the few Paul Graham essays that goes in depth on public relations. PG frames media companies in a useful way, and helps you understand how they look at the world.
Calacanis does a great job breaking down what's really behind big successes. Turns out you need to get your hands dirty and be everywhere. Things that appear to be overnight successes are actually years in the making, because people were hustling.
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